Rohit Bhadana - Identity

An identity designed for Rohit Bhadana, a fashion designer based in New Delhi.

Rohit Bhadana is a fashion designer based in New Delhi, India. He specializes in designing a combination of ethnic and western wear for women. He approached me to create a logo for him. The logo had to look professional and somehow mix the traditional and contemporary.

The logo is designed to be a confluence of ethnic and western. The serifs on it feel very contemporary and yet, modern. The thin weight shows a mix of these two, while the connecting elements make it feel traditional. A combination of these two approaches looked and worked best for this particular logo.

Client: Rohit Bhadana
My Role: Visual Designer
Timeline: About 1 Week

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