Logo design for ‘The Growth Mindset’, a brand that provides online therapy services.
The Growth Mindset is a brand by Sonali who is a therapist that also deals with NLP Therapy. Her brand is called ‘The Growth Mindset’ and she was looking for a logo to encapsulate the words of growth and mindset. Since she dealt with such an intricate matter of human emotions, the design had to reflect that. A friendly, inviting mark was designed that fit these words perfectly.
Client: INCCA Projects LLP People: Kanchi Dheer, Yukti Goel,, Yash Arora My Role: Designer Timeline: About 2 weeks
My pick was this was the logo, but the client ended up choosing the other one. I absolutely loved the idea of using Butterfly as a symbol for growth.